Perfumes That Match Each Aesthetic: Coquette, Clean Girl, Baddie, and More

The Vibe Match: How to Choose a Perfume Based on Your Aesthetic

Let’s be honest — fashion doesn’t stop at your outfit. Your perfume is the invisible accessory that can define your vibe as clearly as your eyeliner or that perfect pair of sneakers. Whether you’re serving coquette softcore, clean girl minimalism, or baddie confidence, your scent should speak your style fluently.

With the rise of TikTok/Instagram aesthetics, scent styling is the next frontier of self expression. Ready to find the signature scent by style that matches your exact aesthetic? Here’s your 2025 guide to the best perfumes for every vibe, from hyper feminine to high glam to mysterious.

Coquette Aesthetic: Sweet, Romantic, Playful

The coquette aesthetic, defined by its flirty femininity, soft colors, lace, and vintage inspired charm, pairs perfectly with perfumes that are floral, sweet, and whimsical. If you're embracing bow details, flushed cheeks, delicate lace, and dreamy Lana Del Rey edits, you're likely in your coquette era, and your signature scent should match. Ideal coquette perfumes are soft, powdery, and romantic, like a handwritten love letter.

Top recommendations include Chanel Chance Eau Tendre, a youthful yet sophisticated blend of fruity and floral notes, and Glossier You, a skin like, musky fragrance with creamy iris and pink pepper that feels intimate, warm, and effortlessly feminine.

Top Coquette Perfume Picks:

• Miss Dior Blooming Bouquet – Peony, rose, and white musk. Sweet but not too sweet.

• Glossier You – A minimalist skin scent with a romantic twist.

• Chanel Chance Eau Tendre – Light, airy, and dreamy.

✨ Smells like ballet slippers, diary pages, and the kind of love you daydream about.

Clean Girl Aesthetic: Minimal, Fresh, Effortless

You know the look: slicked back buns, glowing skin, gold hoops, and effortlessly neutral outfits, calls for fragrances that are fresh, minimal, and subtly luxurious. If you’re drawn to this polished yet lowkey chill vibe, the best clean girl perfumes are those that evoke a just showered freshness and understated elegance.

Dolce & Gabbana Light Blue, with its crisp apple and Sicilian lemon notes, delivers a refreshing and invigorating scent that feels instantly energizing. For a softer touch, Philosophy Amazing Grace offers clean floral notes that are delicate, feminine, and perfect for everyday wear. These minimalist fragrances elevate your scent game while perfectly complementing the clean girl look.

Another Best Clean Girl Scents:

• Byredo Blanche – A fresh, soapy scent that smells like clean laundry and cool air.

• Maison Francis Kurkdjian Aqua Universalis – Light, crisp citrus and floral notes.

• Chanel No. 5 L’Eau – A lighter, fresher version of the iconic classic.

✨ Smells like fresh sheets, spa days, and “that girl” energy.

Baddie Aesthetic: Confident, Sweet, Bold

You don’t just walk into a room, you arrive. If your look includes flawless glam, confidence bold outfits, and unapologetic main character energy, you need a baddie aesthetic perfume that turns heads and lingers in all the best ways, just as powerful a statement. The best baddie perfumes are rich, long lasting, and impossible to ignore.

Yves Saint Laurent Black Opium is a standout choice, with its seductive blend of coffee, vanilla, and floral notes that’s perfect for turning heads on a night out. For a more luxurious and mysterious vibe, Kayali Vanilla 28 delivers a warm, addictive mix of rich vanilla, tonka bean, and amber that wraps you in a sultry, commanding presence. These bold fragrances are designed to leave a lasting impression, just like every true baddie does.

Additional Top Baddie Perfume Picks:

• YSL Libre Intense – Warm florals with a spicy kick. Powerful and sexy.

• Carolina Herrera Good Girl – Sweet and sultry in a stiletto-shaped bottle.

• Ariana Grande Cloud – A surprisingly luxe mix of sweet, creamy, and airy.

✨ Smells like glossy lips, unapologetic ambition, and high shine confidence.

Soft Girl / Kawaii Aesthetic: Sweet, Playful, Dreamy

If your fashion is inspired by pastel palettes, frilly silhouettes, and sparkly lip gloss, then the soft girl aesthetic is for you. Your signature scent should be just as cute and whimsical, with sugary notes and youthful charm that instantly brighten any room. The best soft girl perfumes are light, fun, and irresistibly sweet without being overwhelming.

Moschino Toy 2 is a perfect match, offering a fresh and fruity blend of apple, magnolia, and white currant in a teddy bear shaped bottle that’s as adorable as the scent itself. Another dreamy pick is Parfums de Marly Oriana, a luxurious gourmand fragrance with marshmallow, raspberry, and orange blossom that smells like a pastel daydream.

Some Top Picks:

• Ariana Grande Sweet Like Candy – Exactly what it sounds like.

• Marc Jacobs Daisy Love – Bright berries and daisy petals.

• Escada Candy Love – Whimsical and warm with a caramel twist.

✨ Smells like: candy clouds, sticker covered journals, and bubblegum crushes.

Grunge/Alt Aesthetic: Dark, Cool & Edgy

Loving vintage tees, worn out boots, band posters, and a little emotional depth? The alt or grunge girl vibe deserves a fragrance that’s smoky, spicy, and a little mysterious, something that smells like a deep thought. These scents channel artistic energy, making them perfect for late nights and loud playlists.

Etat Libre d’Orange Rien Intense Incense is a striking choice, with smoky leather, incense, and rose that create an intense, almost industrial vibe. Another standout is Byredo Black Saffron, which combines saffron, leather, and raspberry for a warm, complex fragrance that’s equal parts raw and refined.

Alternative Best Perfumes for the Alt Girl:

• Tom Ford Black Orchid – Rich, dark, and luxuriously weird.

• Juliette Has a Gun – Not a Perfume Superdose – Musky, bold, and genderless.

• Diptyque Eau Duelle – A warm vanilla scent with a peppery edge.

✨ Smells like vinyl records, poetry books, and secrets you won’t tell anyone.

Old Money / Quiet Luxury Aesthetic: Understated, Polished, Expensive

If you’re all about neutral palettes, timeless tailoring, and “if you know, you know” style, welcome to the quiet luxury club. This aesthetic values quality taste over flash, and your signature perfume scent should mirror that quiet sophistication. The best old money or quiet luxury perfumes are subtle yet powerful, and elegance without screaming for attention.

Maison Francis Kurkdjian À la Rose is a graceful choice, offering a delicate blend of Damascena and Centifolia roses with a fresh citrus twist that feels clean, feminine, and undeniably refined. Another impeccable option is Hermès Jour d’Hermès, a luminous floral fragrance with gardenia, jasmine, and soft musks that radiates polished confidence and quiet allure.

More Signature Scents:

• Creed Aventus for Her – Fruity yet refined.

• Chanel No. 19 Poudré – Sophisticated and powdery with a green twist.

• Jo Malone Peony & Blush Suede – Classic with just enough drama.

✨ Smells like generational wealth, confidence, and impeccable tailoring.

What’s Your Aesthetic in a Bottle?

Your fashion aesthetic doesn’t end at the hemline, it lingers in the air when you walk by. Whether you’re rocking a coquette style, exuding the essence of a clean girl, or channeling your inner baddie, there’s a perfume that fits your vibe like a glove.

Get to sniffing, try a few, layer them up, or make one your daily signature. The beauty of perfume in 2025 is that it’s as expressive and personal as your style and finding your match is half the fun. Remember, a great perfume is like a mysterious aura you carry, let it tell your story!

Don’t forget to pin this guide or share it with your fragrance loving bestie. And tell me: what aesthetic perfume are YOU wearing right now?